Expresso Design Logo & Brand Identity
We decided to redesign the Expresso Design logo in 2016 to give it a fresh start. We felt the brand name didn’t stand out and was hard to read in its former rendition, but we still wanted to stick with the coffee analogy and keep the “Caffeine for Your Branding” slogan. We also got lots of compliments on the coffee mug stain on our previous business cards, so we decided to make it part of the logo.
We needed a logo that brought all of the elements together, and that was legible, refreshing and memorable. I think we accomplished all that.