On Friday, March 29, 2019, I was pleased to present “SEO Optimization & Website Design Tips” for mental health professionals at Blue Bell Counseling & Wellness, Blue Bell, PA.
The Private Practice Newbies Chat series is attended by members of the Mental Health Newbies Network. The network includes LPC, LCSW, MFT and other clinicians in greater Philadelphia who have recently started a private practice in Pennsylvania, or intend to do so.
How do today’s clients find mental health professionals in their area?
Many clients choose counselors after hearing about them through others, or finding reviews on professional association websites.
It’s also possible to spread the word in local newsletters.
Yet many prospective clients, especially younger clients, may simply let a search engine do the looking. Then they call the first local clinician or two who pop up on the first page. This means…
Mental health clinicians need to know how to get on the first page of local searches.
I explained the basics of how mental health practitioners can optimize their online reach by powering up their SEO.
Advertising is still a big expense for a private practice, especially in its early years. Enhanced SEO attracts viewers to practitioners’ websites with no extra costs.
Bonus: Local practitioners get a built-in boost. They work with clients in the region, not the entire country. This means it takes just weeks, not months, to rise to prominence in search engine results. Professionals who ignore local SEO are, essentially, just leaving a free benefit on the table that belongs to them.
Psychologists, social workers, and mental health experts: SEO advice and support are at your fingertips.
In greater Philadelphia and everywhere, Expresso Design stands ready to help your clients find you. We also create logos and taglines, brochures, social media branding and images, digital ads, business cards and websites. We can even connect you with professional content writing resources for webpages and your blog, so your presence is always dynamic and fresh.
Contact us to start, or to learn more.