I learn so much from participating as an advisory board member for the Bucks County Marketing & WordPress Consortium. Using Meetup.com, we have hosted educational events on various marketing, social media, and website strategies, and I think our event Sales Strategies for Web Designers and Complementary WordPress Tools of September 26, 2018 exemplified this. Cary Baskin, owner of The Marketing Department in Malvern, PA, presented. I had the privilege of organizing and moderating the meeting.
The goal of WordPress Wednesday: a strong WordPress community in Central Bucks County
We don’t claim to be WordPress experts, but we have some experience with it. We’ll try to answer most of our attendee’s questions, if we can’t, we’ll do our best to get you an answer after the meeting or, at least, point them in the right direction.
Cary Baskin, on integrating website tools into marketing
Cary provided a comprehensive presentation on sales strategies with a variety of WordPress tools that can be used to integrate certain tasks into a website.
Straight off the bat, Cary pointed out, when visitors are signing up for your blog updates because they trust the website and its content, they are spending more time on the site—automatically supporting the site’s SEO rank.
Carey offered a list of great subscriber tools, such as WordPress Subscribe, MailChimp for WordPress, and a good number of others.
Carey explained the principle, the promise, and, of course, the plugins of lead nurturing. This is all about educating an audience and building relationships.
Another excellent engagement channel to consider? A webinar. Webinars establish an organization’s or entrepreneur’s expertise, and create trust.
For this, you can use a number of plugins, such as WPWebinar or WPWebinarSystem.
Customer relationships and social shares
Next, we discussed the beauty of social media engagement that connects straight from a website, such as the WordPress Social Sharing plugin.
Search engines track social connections, Cary noted, and boost page ranks accordingly. A plugin to encourage social media sharing can really enliven your online presence.
We talked about getting quick support and answers for online customers through some outstanding chat plugins for WordPress. And we couldn’t leave out tools like WooCommerce and other e-commerce plugins—even features to customize pricing.
Let’s put it all together! Use WordPress Marketing Automation, Cary urged, to manage it all! Jumplead offers a 14-day free trial, so there’s no charge to try out the experience of automating. All in all, what a great tour of some of the most useful tools around for WordPress aficionados. Certainly, there is something here to enhance every WordPress website.