I’m pleased to accept the privilege of contributing to the inaugural eyeforpharma Marketing and Customer Experience US, happening in Philadelphia on November 14-15, 2018.
This Marketing and Customer Experience summit, at the nexus of patient-centric pharmacology, marketing, and information technology, sets a gold standard for patient interaction.
As Patient Advocate, I’ll moderate Face-to-Face Meetings: The Formation of Meaningful Patient Relationships.
The panel of experts will include:
- Joyce Chehade, Marketing Manager for Hematology at CSL Behring
- John Spera, former BioPharmaceuticals Portfolio Marketing VP at Novo Nordisk
Strengthening the Patient’s Voice
I’ll guide the panel to describe the importance of patient advisory boards in making sure patients have a strong voice in the drug production process.
How does changemaking start?
Patient input can be meaningfully sought by:
- Face-to-face meetings with patients, building trust and changing perceptions of pharma in a scalable way.
- Training for patients, empowering people to make informed contributions.
The panel will dive into how to create these valuable sessions.
Increasing Tech Proficiency in the Customer Relations Sphere
The eyeforpharma summit is the only event connecting marketing and data experts to mesh back-end and front-end capabilities.
The immediate goal? To show professionals how to use data and technology to drive innovation.
The ultimate goal? To revitalize relationships with a key stakeholder: the patient.